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Senior Digital Marketing Specialist (Westlake, Ohio)

Posted: 5/12/2022
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Q-Lab Corporation is a global leader in providing material durability testing products. Since 1956, we have designed and manufactured laboratory test products such as weathering testers, light stability testers, and corrosion testers. We also perform contract test services for weathering and corrosion testing, including both laboratory and natural exposure tests. We maintain a global presence with facilities in the U.S., England, Germany, and China. Our world-class corporate headquarters and manufacturing facility are located in Westlake, Ohio.

We are looking for a talented and highly organized Senior Digital Marketing Specialist who will report to the Marketing Director.

About the Role: Your mission will be to manage the global digital marketing efforts to increase business results, using your excellent business sense, detail orientation, critical thinking, and technical skills. This is a hands-on position, but one that will also require some strategic vision. You will need to enjoy doing both.

Responsibilities:

  • SEO/SEM management and digital display advertising
  • Website optimization, updates, and improvements
  • email marketing, including campaign development
  • Literature/collateral revision
  • Coordination with international associates, including translations for website pages, literature, and other content
  • Marketing automation, including helping to create content for landing pages, monitoring relevant metrics, setting up and maintaining lead-scoring, etc.
  • Landing page and form creation for webinars/events, SEO campaigns, and other projects

Requirements:

  • A BS/BA in Marketing or Business, or equivalent; a love for science and engineering is a plus
  • Expert knowledge of website analytics tools
  • Working knowledge of HTML
  • Proficiency in Marketing automation software, CRM systems, and CMS
  • Up-to-date familiarity with latest Digital Marketing trends and best practices
  • Strong project management skills with an extremely high attention to detail, but also with the ability to think and act strategically
  • A sense of urgency, bias for action, and proven experience to work with difficult deadlines
  • Superb leadership, business, and critical thinking skills
  • Technical writing acumen: clear, complete, concise
  • Practical, results-driven problem solving skills

We offer:

  • Fun, fast-moving, and friendly work atmosphere.
  • A big business footprint, but small business family culture.
  • A proven track record of success.
  • Excellent compensation package + bonus.
  • Vacation, Paid Time Off and Holidays.
  • Comprehensive benefits: Health, Prescription and Life.
  • Top Workplaces Award Winner 2012, 2015-2021 (Cleveland, OH)
  • Beautiful corporate headquarters located off I-90 in Westlake, Ohio.

For more than 50 years, Q-Lab Corporation has been a global provider of material durability testing products. Our products and services are used to test coatings, plastics, automotive, personal care, roofing, inks, textiles, pharmaceutical, packaging and sealants. Q-Lab is a growth-oriented and stable company who has earned a strong reputation for outstanding product design, innovation and uncompromising levels of quality and safety.

Q-Lab has been named one of Cleveland's Top Workplaces for 7 years in a row!

 

Contact Us

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Q-Lab Phone Numbers

USA: +1-440-835-8700
Florida & Arizona Test Services: +1-305-245-5600
UK/Europe: +44-1204-861616
Germany: +49-681-857470
China: +86-21-5879-7970

 
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